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Fierce Virtual Series: JPM Week 2021
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Tuesday, January 12 • 11:30am - 12:00pm
Optimizing Successful Commercialization with Advanced Analytics

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As more emerging pharma and biotech companies launch new drugs, a significant part of the battle is ensuring patient and provider education, accessibility, and engagement. A short timeline, a small budget, and the need to build analytical capabilities from the ground up creates a unique challenge. Dynamic market conditions and potential fast track approval by the FDA further add to the need for speed and agility. Early availability of advanced analytics is essential to reduce market risk and make the right decisions quickly.

Advancements in AI and cloud technologies have made it possible for pre-revenue companies with cost and resource constraints to be equipped with advanced analytics that were previously only available to big pharma organizations. There are many moving parts during the commercialization process and building a unified data-driven strategy is essential. Accessibility of unified data and analytics can provide a step change in an organization’s efforts to mitigate risks, lower costs and increase the likelihood of the product’s commercial success.

This discussion will provide real-world examples of using advanced analytics to solve the challenges faced during fast track drug launches. In addition, we will illustrate how efficiently advanced analytics can be deployed and managed with fewer resources.



Speakers
avatar for Mohamed Ladha

Mohamed Ladha

General Manager, US Business Unit, Oncopeptides
Mohamed Ladha was appointed General Manager, US Business Unit in September 2020 and leads the day-to-day operations and commercialization of the Oncopeptides Oncology portfolio for the US region. Before Mohamed joined Oncopeptides he spent over 17 years extensively in the fields of... Read More →
avatar for Janardan Prasad

Janardan Prasad

CBO & Head of Life Sciences, Lore IO
Janardan is a technology entrepreneur with 18 years of experience; the last decade driving innovation at early stage startups. He is passionate about technology enabling collaboration and shared economy. In his previous startups, he built India’s first wave of transportation and... Read More →


Tuesday January 12, 2021 11:30am - 12:00pm EST